House sales tips from an e-mail

Posted by & filed under Estate Agents.

by Moving Experience on Wednesday, 27 April 2011 at 15:39

I’ve just written the e-mail below to one of my clients, and just after sending i realised that there’s some generic info that it might be beneficial to share with a wider audience:

Hi ***, it’s great to hear from you.

I’m sorry to hear that there’s been so little interest in your property so far. Whilst there is definitely more happening in the market than there might have been 6-9 months ago, unfortunately things are by no means back to (what we used to call) normal.

As you have been with them for a while, it might be worth considering a change of agents. When I used to work in agency offices, I used to find that there tended to be more activity and more of a push when a property came on to the market initially, and then after a few weeks the agents could tend to be a bit more reactive.

Another option that you could talk about with ****, and another agency, is something called a dual agency contract. This would mean that the house could be marketed by 2 agents, and may introduce a level of competition between the two, which could spice things up a bit! Many people are aware of multi-agency contracts, which allow several agents to market the house but which are generally much more expensive than a single agent. A joint agency, or joint sole agency, contract allows for only 2 agents and shouldn’t cost too much extra.

Something else to consider is how attractive the house looks in the photo’s. I presume that you had a good tidy up, and that the house was well presented, but since the pics were taken during the winter the house may not have looked its best because of light levels, or lack of life in the garden. Everything and everywhere looks best when it’s sunny! … After the recent weather, I would be tempted to ask for more pics taken on a sunny day, with a garden that has green grass and a bit of life. If the garden or a particular room catches the sun, get a pic that highlights this. As the house has been on the market for a while, some of the people using rightmove and other websites may have become immune to it! New pics, maybe taken from different angles, or highlighting different rooms may put the house back on these peoples radars.

Don’t worry about the mortgage world, there are still some good deals to be had. There’s been a bit of movement up and down recently, but rates are largely the same as they have been for a few months.

Any other questions, please don’t hesitate to get in touch.



P.s. Thanks for referring **, it’s good to hear that she’s happy with my efforts so far. I met up with one of her friends last week, so I’ll hopefully be helping her out too :-)


Article was originally posted on Facebook and copied and pasted to (2011-12-08– 00:04:19) Content remains relevant, which is why I have added it here. Tips based on observations made both whilst working inside estate agency offices, assisting clients to purchase, and of course purchasing properties myself.